Tuesday, August 05, 2008

Mike1MB's Blues Hour

My 1st Ustream.tv show Mike1MB's Blues Hour


Thursday, July 24, 2008

Twitter Repaired, Wolfenstein Redux, Spam King Suicide, No Stop Signs,

More restoration underway

5 hours ago

We’re still putting follower/following relationships back into place. There will be inconsistencies over the next several hours as this restoration takes place. We will provide more updates as they become available.

Update (2:14p): we’re going into maintenance mode to speed up some of the recovery work we’re doing. We’re think the downtime will be brief.

Update (2:34p): Maintenance was only about 5 minutes. We’re still restoring data.

Update (3:36p): We believe that by around 7p Pacific around 95% of the data will be recovered.

Followers and Followings Restored 7 hours ago
We have restored 99.6% of the following/followers that temporarily disappeared as a result of a database error. The remaining 0.4% are on their way back.

NOTE: Although we have fixed the problem, the numbers and profile pictures in your sidebar will probably not be accurate until tomorrow afternoon because they are cached.

Wolfenstein Redux, No It's Your Next Windows.
Windows Blackcomb / Vienna (Codenames)


Wait For It: About 1:50 into this presentation get you pistol ready.
Start Shooting Nazis!

Update: Fugitive 'Spam King' Found Dead With Family

(many people made comments on the original ZDNet item, wishing Death to this guy.
I'm sure no one wanted that at the cost of two innocent lives. Tragic.)


,
Edward Davidson, the "spam king" who reportedly forced his wife to help him escape from a Colorado prison on Sunday, has killed himself, a woman, and a toddler, according to The Denver Post.

Earlier Thursday, Colorado NBC affiliate 9News.com reported that three people had been found dead in an apparent murder-suicide in the area of East Arkansas Place, near the town of Bennett, Colo.

More...

‘Spam King’ escapes from federal prison

Could This be What Twitter's been trying to find? Certainly this is a dangerous criminal on the loose, but did we have to lose half of our Contacts? Many Questions Unanswered.

Posted by Ryan Naraine

Edward “Eddie” Davidson, a notorious e-mail spammer who was sentenced to jail time in April, has escaped from a federal prison camp in Florence, Colorado.

Davidson (left), also known as the “Spam King, made a run for it when his wife visited him last Sunday and is now officially listed in “escape” status, according to a statement from the U.S. Attorney’s Office. He was last seen in Lakewood, CO.

The FBI, IRS, and the Rocky Mountain Safe Streets Task Force are helping the U.S. Marshals in the search for Davidson.

Davidson was housed in a minimum security facility. Minimum security institutions, also known as Federal Prison Camps (FPCs), have dormitory housing, a relatively low staff-to-inmate ratio, and are work and program-oriented. FPCs are generally located adjacent to larger institutions, where inmates help serve the labor needs of the larger institution.

This from the Rocky Mountain News:

“He jumped in the car with his wife,” said Will Cochenour of the Lakewood police Tuesday. “When they were leaving, he forced her in the car, brought them home and left after a change in clothing. He’s still at large.”

More...




Michel Fortin Twittered:
This is the funniest video I've seen in a while!



Having seen Cluster Mind F**ks at the Corporate level, I agree. It takes a committee to really screw something up right.

Wednesday, July 23, 2008

Twitter Repaired, Rumor MacBook Touch, Twitter Squeeze, Knit Gas Mask

Yes there's a lot happening today on the Web/Net, What do YOU call it?
Results: 33% Net 33% Web 33% Internet - not quite a Universal Answer.

I personally had a great day thanks to Mark Ress and his Ustream.tv God is Good Show. Good Friends and Strangers taking time to be thankful, ask for help or blessings.

More restoration underway

5 hours ago

We’re still putting follower/following relationships back into place. There will be inconsistencies over the next several hours as this restoration takes place. We will provide more updates as they become available.

Update (2:14p): we’re going into maintenance mode to speed up some of the recovery work we’re doing. We’re think the downtime will be brief.

Update (2:34p): Maintenance was only about 5 minutes. We’re still restoring data.

Update (3:36p): We believe that by around 7p Pacific around 95% of the data will be recovered.

I'm missing Twitter right now so I thought I'd start with that as my lead story:
Missing followers
Wed 24

Folks are reporting problems with missing followers - that is, seeing the follower counts drop on their profile pages.

We’re looking into this now.

Update: We’re going to go into maintenance mode to correct this problem.

Updated follower/following counts 2 seconds ago

We’re still in the process of recovering from the missing follower/following problem that occurred earlier today. Over the next several hours, you may see inaccurate counts or timeline inconsistencies as the correct data is propagated to all parts of the system.

One thing to note: Even after this recovery is complete, your counts may appear lower than previously. In almost all cases, this is not due to missing data. The counts we display on your profile page are not always up-to-date. For example, when we remove spammers from the system (which we’ve been doing a lot lately), the follower counts are not updated in real-time.

As we push out the changes to fix this afternoon’s problem, the counts will be updated to reflect the latest numbers.

New Twitter Anti-Spam Bot Causes Chaos

Written by Sarah Perez / July 24, 2008 6:00 AM / 15 Comments

Twitter Anti-Spam Bot Punishes Community Managers and Causes Follower Counts to Drop

Did you notice a big drop in your Twitter follower numbers yesterday? It seems that the Twitter team recently decided to step up their Twitter spammer detection, and, in typical Twitter fashion, their algorithm sent the service haywire, leading to yet another sighting of the Fail Whale while the issue was resolved. Meanwhile, Twitterers everywhere were in an uproar over their lost follower counts.

Spam Detection Goes Too Far

Earlier this week, ZDNet reported that many Twitter users we re no longer able to add followers thanks to the new limits put in place to discourage spamming. Unfortunately, this action caused some major trouble for community managers, like Pandora's Lucia Willow, for example, who stated her case over on Get Satisfaction. In addition to Pandora, Comcast, Jet Blue, and several others were also affected. In order to add new followers, they had to delete older ones - not a good idea for those that want to stay tuned into their community. More....

Rumor: MacBook touch Coming in October

Those of you clamoring for an Apple tablet may finally get what you've been waiting for. According to a MacDailyNews source who leaked wireless iTunes a week before its official announcement, we can expect a sort of "MacBook touch" in October. And the source wasn't light on the details, either:

Think MacBook screen, possibly a bit smaller, in glass with iPhone-like, but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion's haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. Pretty expensive to produce initially, but sold at "low" price that will reduce margins. Apple wants to move these babies. And move they will. This is some sick shit. App Store-compatible, able to run Mac apps, too. By October at the latest. More... Picture Only


twitter squeeze birdTwitter Squeeze

This is being leaked out only to my readers and Twitter followers!

The Twitter Squeeze is coming…

Twitter Squeeze is the most exciting strategy I've developed since Blog and Ping!

More... The Ustream Video introduction Only Perhaps the weirdest thing I saw today: Knitted Gas Mask

Sarah Lane, remember her from TheScreenSavers, now host of DIY variety show popSiren Asked on Twitter if someone would knit this for her. After reading about it, I have to agree this is a useful idea. Maybe the cyclists could use these in Beijing for the Olympics.

Sunday, July 20, 2008

Using Twitter, My Advice, Info and Tips

Note: This was an Email, that one of the recipients asked to publish, and sure you can just give me the Props!

This Email is primarily to my friends from the abandoned Social Butterfly Empire, but I'm copying some others, who are also friends and will respect our intentions. Those intentions are learning, discussing and sharing knowledge, news, tips, advice and anything else that improves our ability to Social Network.

I'm going to turn this conversation into a discourse on Twitter. That's where I've been making new friends in the same arena that we met in. Web2.0 Social Marketing! I've found that Twitter is an ideal way to learn and research Internet Marketing in the Social environment.

One thing I can tell you for sure is that the Twitter Internet Marketing community is great.
If you are not following them, and there is no group, you're missing the best part of Twitter and maybe of the whole Web2.0 experience. Here are 6 names that I believe should definitely be on your list of following.


The way I've built my list of peeps I'm following, is by looking at people I like, and following who they follow. The other thing is when you click on a person in someone else's following list, Right Click to open in a new tab. Then you can find out about that person in that tab. When you are done, simply close it and go back to the original list tab, and look at someone else.

When I look at a person, I scan their tweets to see if they are interesting to me, especially if they have tweeted links to sites. I'll open that URL, usually a tiny, in a new tab, and see if what they tweeted was interesting to me. If a person just has tweets about their eating, drinking, dog walking, etc and not much else, I don't need to follow them. The other thing that influences me heavily is the information about their website. Not having one is a pretty good sign that this person isn't sharing, and that's the key to Twitter.

And any time you see someone with very many people they are following and very few following them, beware, they are probably not following for good reasons. But if examining a follow candidate it doesn't hurt to see who they follow. Applying the Kevin Bacon 6 step theory works. If you get to know them and they know somebody influential, eventually you too will know somebody influential. Key in all this is participating in conversations with other Twitterites in a way that makes them appreciate and desire to be your friend. Making that first, second or even third contact requires that you listen, actively to what your target is saying. There will come a point that you feel you know enough to comment in a way that applies to their subject. The comment you choose to make should be non-threatening, add to the conversation, and not necessarily require an answer. Questions are usually answered when germane to the subject, but may not be, if they are considered nosy, disruptive, or off topic. Many active Twitterers receive hundreds if not thousands of comments daily, don't be disappointed if they don't answer immediately or ever, to one particular comment. Comments scroll by quickly on such a person's home Twitter page.

I shouldn't have to say what is not a good thing to say as a first comment,. You know what you consider to be intrusive, rude or pushy. Apply your own standards and think of how the other person might feel. Feelings are important, how someone feels positively about you, makes gaining their confidence and friendship easier. It may never be appropriate to try and sell a new friend your product or service, certainly not early in your acquaintance. (hidden link above) By listening to them over time, you may find they have a need, then of course as a friend offering help you are welcomed. Remember I'm talking about being in the sphere of Internet Marketers who are using Twitter to create their own Social Web2.0 presence. Many of these people are experienced professionals, with systems, groups, and subscribers of their own. Some have thousands of customers for their products and mailing lists of enormous size.

There are many tools you can use to add to Twitter. Twitter doesn't have to be seen only in a browser window.

One up and coming alternative is TweetDeck. This does require the installation of the Adobe Air Platform, which is free and totally unobtrusive when installed. Its new so there aren't a lot of applications yet. One other Air application I know of is MeBone a chat client aggregator and replacement.

What might be the most popular Twitter client is Twhirl. Twhirl operates as separate Sidebar type tool on the desktop. It too is an Air Application. Advantages to using Twhirl are the ability to cross post to FriendFeed, Pownce and Jaiku.

If you are a Firefox user which you should be, (Internet Explorer has so much bad publicity, I'm not going to add to it here) the TwitterFox addon is a handy status bar tool to view recent posts and make comments.

Like everything else in the world today there is a Wikipedia article on Twitter. There you can read about the history, uses, and technology of Twitter and more.

Those are just suggestions, there are dozens of Twitter accessories/addons. A good place to learn more about Twitter is the Twitter HandBook, right now its on its way to the publisher. But you can read practically everything in it at TwitterHandBook.c om as it is being written online in an interactive way. This book is written by: Warren Whitlock & Deborah Micek .

Throughout this, I've only mentioned Coachdeb twice, but I feel a better introduction is necessary. She's the Queen of Tweets and her authorship confirms this. Here's what you'll find about her in the Twitter Handbook:

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the 1st book published on New Media Marketing: Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™.



/End Twitter Story

On to other things of interest to my marketing friends, perhaps you would find selected Bookmarks interesting, I'll try not to overload.

Mike's space Microsoft's Live Blogging space

MyYahooBlogLogMike1mb

My Flickr Page

PeoplePlus - brightkite.com Ask me for an Invite!

Discover the hidden communities behind the places that you visit. Brightkite lets you make the connection and start a conversation.

Get Satisfaction A service you can use as your own support team, Free

USTREAM.TV Something I should Make better use of, I Will!

Free Req Webcam, Mic to Broadcast, record your own Videos

Stream Video clips, Internet Radio Cams, News Events or Watch Free TV Online. USTREAM.TV Shows: LIVE VIDEO, Webcam & Video Chat Rooms, Streaming Broadcasts

TinyURL.com - shorten that long URL into a Tiny URL

HotWords.com - What is the World Searching for? Keyword Search Rankings

Twitscoop - What's hot on twitter right now? Twitscoop, what's hot on twitter right now?

SEONIK - SEO link generator Analyze your web a page at a time

Social Bookmarking Sites


Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy (an Internet-based information retrieval methodology consisting of collaboratively generated, open-ended labels that categorize content such as Web pages, online photographs, and Web links) techniques on the Internet.


Ok that's a start I have hundreds, maybe all not as good as these, maybe better «-- blatant teaser.

And in Closing: Here's an interesting article from Coachdeb's husband, they are so cool. They have the vision of Web2.0 and a plan.
http://tribalseduction.com/blog/play-big-brother-with-crazyegg/

Saturday, July 12, 2008

How Freddie/Fannie Fallout Could Affect Main Street - NYTimes.com


If you're wondering "Why would Mike post this?", you have to realize that what happens to Freddie and Fannie trickles down a long way. Those scatologically inclined know what runs downhill. Most of us don't live on the financial mountaintops, this is going to affect us. Let's see how, read on:

Published: July 12, 2008

The stock market swoon over Fannie Mae and Freddie Mac this week has left many consumers scratching their heads, wondering if buying a home is a worse idea than it was seven days ago or whether to take down the “for sale” sign in the yard.

So now is a good time to step back and assess the landscape.

Thus far, the biggest damage has been mostly to Fannie’s and Freddie’s investors, though the overall stock market has recoiled as the companies stumbled. In the housing market, consumers are still moving into new homes, and people continued to close on new loans Friday.

But if you are shopping for a home or a mortgage or considering selling a home, you may wonder what will happen next if things get worse for Fannie and Freddie. Will mortgage rates rise, and home prices fall further? Could the troubles affect the rates you are charged for other loans? Answering these questions starts with a brief (I promise) primer on what the two entities do and why they’re important.

More...

Thursday, July 10, 2008

Liberate Your Control Freaks!

My friend, Alex Simpson, shared a great Presentation about Social Media over at his blog recently

(Visit him here)



If you enjoyed this presentation - I’d highly recommend making ACID LABS a regular read - better still, go there and subscribe to their RSS feed. When it comes to social media - Stephen Collins and Acid Labs kinda sorta know what they’re talking about - a lot more than me for sure - and that’s why I’m keeping their site on my reader list!

As always, a wee comment wouldn’t go amiss from you 1-2 readers


Alright Alex, I’m stealing this for my New Site too.
I think you’re going to like it! And you’ll be among the first to know about it. So many great ideas floating around, I need to hole up and write some original stuff. I faced this in High School, where I said it’s impossible to be original at this late date. And that God was Man’s symbol of his own deficiencies. Man invented God to be inferior to! Well boy did I get squelched, “Kierkegaard already said that and Blah Blah.” For crying out loud, was he 16? Did he live in a town/city where the most common advice from elders was, “you don’t want to work at the Steel. Get out of here and live!”

Now It’s Get Out and Live! Doesn’t matter from where, Just Do It! (sorry Nike)

Approximately 800 vulnerabilities discovered in antivirus products | Zero Day | ZDNet.com

Zero Day

Ryan Naraine, Dancho Danchev, Nate McFeters

In what appears to be either a common scenario of “when the security solution ends up the security problem itself”, or aVulnerabilities Antivirus Software 2005/2007
product launch basing its strategy on outlining the increasing number of critical vulnerabilities found in competing antivirus products, the IT/Security consulting firm n.runs AG claims to have discovered approximately 800 vulnerabilities within antivirus products based on exploiting a standard malware scanning process known as “parsing” :


“During the past few months, specialists from the n.runs AG, along with other security experts, have discovered approximately 800 vulnerabilties in anti-virus products. The conclusion: contrary to their actual function, the products open the door to attackers, enable them to penetrate company networks and infect them with destructive code. The positioning of anti-virus software in central areas of the company now poses an accordingly high security risk. The tests performed by the consulting company and solutions developer n.runs have indicated that every virus scanner currently on the market immediately revealed up to several highly critical vulnerabilities. These then pave the way for Denial of Service (DoS) attacks and enable the infiltration of destructive code – past the security solution into the network. With that, anti-virus solutions actually allow the very thing they should
instead prevent.”

More....

How did n.runs manage to discover the vulnerabilities they claim they found? By following the very same logic on which a great deal of theVulnerabilities Antivirus Software Q1 2008 current vulnerabilities are based on, the way in which the scanner parses the file it’s supposed to scan :







More....

My comment on ZeroDay:

Isn't there anywhere in the world today that you can feel safe? These are the people we are paying to protect us. Like a Bullet-proof vest made of Swiss Cheese! But so far, unless I do something stupid, I go Virus free. Something stupid defined as listening to someone who told me the problems I was having with receiving Ustream.tv was my firewall. Sure enough I opened it up and Ustream did improve, and for a couple of days I was happy getting a much faster video, better sound, faster video. And then, Bang! Pop-ups, Freeze ups, Browser crashes, you name it.Thankfully I've had plenty of experience cleaning up other people's messes, usually far worse than this.

Took several passes with 3 different cleaners, but its gone and life is normal again. It was a long weekend!


Blogged with the Flock Browser

Thursday, July 03, 2008

What The F**k is Social Media? by Marta Kagan

Ok the asterisks are important. Maybe the word offends you, that's why they are there. Whatever Watch this presentation. It contains your future. I'm not kidding, this is Real!

Note: I just realized I did not give credit for this Amazing, Insightful, Genius SlideShow to Marta Z. Kagan.

Marta Z. Kagan

Social Media Evangelist | Online Marketing Pro





I've been trying to say this to everyone I meet, sometimes it falls on deaf ears.
Get a hearing aid, you're not too old.

Tuesday, June 24, 2008

George Carlin's Last Interview

Monday was a sad day, thankfully, some of the man has been preserved in what he, himself, called 'the most complete interview I’ve ever done." Congratulations to Jay Dixit! I just read that HBO/Showtime will be airing a retrospective of his live performances. Time to get out the Tivo/VCR whatever. Below are the great Questions Jay asked. For more go to the original Blog.

George Carlin

Jay Dixit



Jay Dixit is a Senior Editor at Psychology Today.

Ten days ago, on Friday, June 13th, 2008, I had the extraordinary privilege of talking to George Carlin. As far as I know it was the last in-depth interview he gave before he passed away yesterday at age 71. Originally it was slated to run as a 350-word Q&A on the back page of Psychology Today. But I was so excited to talk to him—and he was so generous with his time—that I just kept on going. By the end I had over 14,000 words.

On stage, George Carlin came across as a grouch, often vulgar and sometimes misanthropic. But with me he was patient and warm, happy to talk through the minutiae of his creative process and eager to share stories about his childhood, his evolution as a comic, and his influence. What struck me most was the joy in his voice as he talked about the wonderful feeling he got in his gut while writing. I was also moved by the gratitude he expressed for his mother, who he said “saved” him and his brother—leaving her bullying, alcoholic husband when George was just two months old, getting a job during the worst years of the Depression, and raising two boys on her own.

He spoke about the pride he took in his work. As a ninth-grade dropout, he said, it was gratifying to see his words quoted in textbooks, classrooms, and courtrooms. And he was proud to have inspired other comedy greats, who routinely called him to say, "If it weren't for you, I wouldn't be doing this." As he looked back on his astonishingly prolific 50-year career—which includes 130 Tonight Show appearances, 23 albums, 14 HBO specials, three books, and one Supreme Court case—the interview became a sort of retrospective of his life.

Finally, after two hours, he gently mentioned that his arm was getting tired from holding the phone. “I really appreciate all the thought you’ve put into all these questions. Really, it’s the most complete interview I’ve ever done,” he said. “Is it tomorrow yet? I think it is.”

“It feels like it is,” I said, struggling to keep up with his wit.

“All this is for a quote unquote back page?” he said.

“This is for the back page, but, I don’t know, I just love you and your work so much!” I gushed. “I just had so much I wanted to ask.”

At the time, I was embarrassed by what I’d said. But when I heard the sad news this morning, my feelings changed instantly. I’m honored that I got to speak to him, and I’m grateful that I got to tell him how much I admired him before he died.

It would be impossible to overstate George Carlin’s contribution to standup comedy. Along with Richard Pryor and a few others, he essentially created the genre as we know it today. But he was more than just a comedy pioneer. He was a freethinker who never backed down, and he truly changed the course of American culture. He will be missed. —Jay Dixit

Selected Questions from the interview:

How do you think about comedy and self-expression? Expressing what’s within vs. looking at the outside world and making observations?

Do you go around observing and trying to collect funny things? Or do you just live your life and then say how you feel about what you happen to have seen?

Do you think that the richness you described comes from just being able to access more experiences, having information on file? Or is it judgment?

You talked about how comedy's all about incongruities, contrasts, exaggeration. Do you think about those techniques or those principles of humor consciously?

Do you think there are any downsides to having gotten to the point where you are, where all of this is happening automatically? Or are there some advantages a 20-year-old would have?

You talked about how wonderful it is, this feeling of writing. So what is your process like?

And what's your filing system?
What's the process of going from something that's true about the world—observing it—to actually making people laugh?

How is it that you find things that are unexpected?
You made an analogy to playing the violin. I wanted to ask you about mastery. You’ve been doing this for, as you said, over 50 years, and it seems like you've only gotten better with time. So I'm wondering what you think has enabled you to do that. Is it like playing the violin? Is it just practice? Is it getting good feedback? Is it—you know, what is it that allows you to hone your craft?

What is your philosophy about physical performance? You walk around a lot, you make a lot of gestures.

Were you always making people laugh, sort of automatically, just because of your personality?

Can you remember the first joke you ever told?

I want to talk about the transformation that you did in the 60s when you went from what you once termed the “middle-American comic” to this different persona—it was much more subversive. How did that happen and why did that happen?

In what way did the mescaline and LSD give you the insight and the confidence to make this transformation? What role did the drugs play?

So after that transformation, to what extent is the persona that you have on stage—to what extent is it your real personality? I know you’re making jokes and some of that involves exaggeration, but do you feel that you’re acting angrier, more bitter, more caustic on stage? Or are you just being yourself as accurately as possible?

So it sounds like it is your true personality, but it’s heightened for the stage.

So let me latch onto that metaphor: you’re grabbing somebody and you’re saying, “Don’t you see it? Don’t you see it?” But if you really don’t care about America, then why are you doing it? Why are you on stage? Is it just because you want to express yourself? Do you want to help people?

So how would you say that you feel towards people? You say on the one hand you are sort of contemptuous but on the other hand you want their approval in some way? Is that not a contradiction?

Let’s switch gears a little bit and let me ask you about religion. I mean you were talking about it decades ago. Now, atheism and religion bashing have gone mainstream: Richard Dawkins, Christopher Hitchens, Sam Harris. You were way ahead of the curve. What’s it like hearing them saying many of the things you said in the 1970s?

You were central in the Supreme Court case in which justices affirmed the government's right to regulate your “Seven Words You Can Never Say on Television” act on the public airwaves. How do you think about the role of vulgarity in your humor?

What’s the funniest bit you’ve ever heard?

How has your comedy changed over the years?

You asked me to remind you to tell me about Arthur Koestler.

So, sitting in front of a computer, “Wait till they hear this, this is great material.” What’s the difference between that and actually standing on stage hearing the audience roaring with laughter?

Let me ask you about your influence—how do you feel that you have influenced other comedians?

Do you mentor other comedians?

Has your sense of humor helped you in other areas of your life, besides your career as a professional comedian? Meeting people? Making friends? Dealing with loss?

I guess I'm pretty much done. We've been talking for a long time and I really appreciate your taking all this time. Was there a good question you thought people should ask that never got asked?

So the last question is: What are you working on now?
Is there anything else you want to add?

No! And I really appreciate all the thought you’ve put into all these questions. Really, it’s the most complete interview I’ve ever done. Is it tomorrow yet? I think it is.

Read the Full Interview

Sunday, June 22, 2008

My Special Sauce and a lesson from the Kung Fu Panda!

In a recent article Alex Simpson wrote about a lesson taught/learned from the movie Kung Fu Panda! Well that made me hungry with all the talk of recipes and "secret ingredients."

Okay - down to the lesson! There’s a point in the movie where Jack Black, sorry, PO Panda, opens the mysterious Dragon Scroll only to find out it is completely blank! He’s then told “There is no secret ingredient in the secret ingredient soup” And i though - BINGO! that’s marketing summed up - there’s no secret ingredient! Its all about trying ingredients to make the recipe that works best for you, and more over, that of your client. There is no magic bean, no special sauce, no “brand X” to make marketing strategy work without fail!

But it also reminded me of:

My Special Sauce:
My family loves my special spaghetti sauce. It's really not that special and as Alex suggests above it’s the combination of many things. Here is the first time written never to be duplicated recipe:

Start Here:
5-7 Large onions, sliced, diced, cubed or all of those.
6 Sweet Peppers, I prefer 3 green, an orange/yellow and 2 reds. Again sliced, diced, etc. No seeds, of course.
2 Long Italian Frying peppers sliced into circles or half moons.
A Tablespoon or two of Olive Oil
Saute' all that over medium heat in wok or large pan (Teflon helps) until everything is no longer crisp. Use a strainer to drain the oil for re-use. Put aside in a bowl.

Mushrooms, regular fresh white mushrooms, or canned if necessary about 1 Lb. fresh and/or 3-4 cans.
Red wine vinegar about 1/4 cup
Garlic, Garlic and maybe more Garlic! 2-3 heads about 12-20 cloves each, peeled, sliced, juicy. Or the jarred kind already diced fine, about 4 Tablespoons.
Add the oil saved above back to pan/wok add the garlic simmer carefully until garlic is browned but not blackened.
Add the red wine vinegar stir for a minute or so at high heat, reduce add the mushrooms. Saute until fresh mushrooms are shrunken appropriately. or until canned mushrooms seem to be fully cooked, they are to begin with that's what makes them tricky. You get the idea!
Time to strain this again saving the oil/juice. just add to the bowl with onions etc.

Now for the true flavors,
2 Lbs of Ground Beef
1 Lb of Ground Pork
1 Lb of Ground Veal
Into the wok/pan add about half your saved oil/juice. Break the meats up as you stir, reducing them to just crumbles. Along the way add in Pepper, I use both black, coarse grind and fine white ground pepper. Add some salt too, a pinch is too little a cup too much. Here's where I spice it up a bit, Basil, Rosemary, Thyme, maybe a little celery salt, oregano, naturally, and whatever else catches my eye.
When nicely browned, strain again hold in wok and add in all the previous ingredients. You should now have about 7-8 lbs of materials.

Onto making the sauce.
I use a 20 Qt pot as this is a big lot.
I like the Classico brand they have many varieties, I mix and match about 8-12 jars plus a big #10 can of stewed plum tomatoes, heat for a bit adding 5-8 whole bay leaves, maybe a 1/4 to 1/2 bottle of red wine, something that got opened and stayed open too long, not a good bottle. Then in goes all the veggies and meat. This should have brought that 20 Qt. pot up to about an inch below the top. If it didn't then maybe it's time for a few more jars of Classico, or a quart of regular V8 or more tomatoes of some kind. After you've go this heated up to a very slow boil, just a bubble now and then.

It's time to taste, I like to get a Tablespoon and try to capture a mushroom, pepper and some meat, let cool and sample. This will not be the final taste but should give you an idea where you're going. Most likely if you were shy, Salt is first addition. Maybe more pepper, maybe some garlic or onion salt, maybe more red wine.

Tricky Part I
Here comes a very tricky part, I like to add sugar, but unless done very carefully or in the form of simple sugar(sugar in water until it's all liquid, ratio about 5:1 ) it will drop to the bottom of the pot and burn. There's nothing you can do, if you feel that something is stuck to the bottom of the pot, it is. Stir gently and just don't go all the way down when re-canning. By the way that's where we're headed. We're going to use the Classico jars to put our sauce into when we're done. Plus some other containers, 1Qt Baggies about half full are good for 2-3 person dinners.

Sounds fairly easy, but here's what makes it really work. Making sure the temperature is less than a boil, allow the mix to simmer/cook with a lid on but not sealing for 8-12 hours. Stirring as often as you can, usually I do this overnite so that means either the wife or I getting up several times each during the night, stirring and tasting. A trick I use with a gas stove is taking one of the burner rings not in use and putting it atop the one I'm cooking on. This raises the pot away from the direct heat, which reduces the chance of sticking. Tasting all night long is a bonus, and allows to get a feel for making adjustments.

Tricky Part II
I like to add Cheese to my sauce, usually 3-4 kinds, Romano, Parmesan, Fontina, and Gruyere, being the best. These have to be added slowly and near the end of the cooking as they will definitely stick, not only to the bottom but also to the sides of your pot. Total mix is about 2/3 cup but ratio is to taste/availability.

Usually this recipe makes us sauce for a month or 2 depending of course
how often we have pasta.


But in My Special Sauce there is a hidden secret ingredient:
TIME!

The Time it takes Chopping, Slicing, Stirring adds up to between 6-8 hours.

The Time Slow cooking until everything blends perfectly, 8-12 hours.

The Time we enjoy that sauce over almost 2 dozen meals over 2 months.

The Time I took to write that up and post it, and share it here.

The Time I get to hear from those who love it or hate it.


PRICELESS!! Of course
!

Saturday, June 14, 2008

Inconveniencing Your Audience Increase Your Persuasiveness

Just a Snippet: Go to Article

How can inconveniencing your audience
increase your persuasiveness?

Colleen Szot is one of the most successful writers in the paid programming industry. And for good reason: In addition to penning several well-known “infomercials” for the famed and fast-selling NordicTrac exercise machine, she recently authored a program that shattered a nearly twenty-year sales record for a home-shopping channel. Although her programs retain many of the elements common to most infomercials, including flashy catchphrases, an unrealistically enthusiastic audience, and celebrity endorsements, Szot changed three words to a standard infomercial line that caused a huge increase in the number of people who purchased her product. Even more remarkable, these three words made it clear to potential customers that the process of ordering the product might well prove somewhat of a hassle. What were those three words, and how did they cause sales to skyrocket?



Szot changed the all-too-familiar call-to-action line, “Operators are waiting, please call now,” to, “If operators are busy, please call again.” On the face of it, the change appears foolhardy. After all, the message seems to convey that potential customers might have to waste their time dialing and redialing he toll-free number until they finally reach a sales representative. Yet, that surface view underestimates the power of the principle of social proof: When people are uncertain about a course of action, they tend to look outside themselves and to other people around them to guide their decisions and actions. In the Colleen Szot example, consider the kind of mental image likely to be generated when you hear “operators are waiting”: scores of bored phone representatives filing their nails, clipping their coupons, or twiddling their thumbs while they wait by their silent telephones — an image indicative of low demand and poor sales.



Now consider how your perception of the popularity of the product would change when you heard the phrase “if operators are busy, please call again.” Instead of those bored, inactive representatives, you’re probably imagining operators going from phone call to phone call without a break. In the case of the modified “if operators are busy, please call again” line, home viewers followed their perceptions of others’ actions, even though those others were completely anonymous. After all, “if the phone lines are busy, then other people like me who are also watching this infomercial are calling, too.”

More...

Monday, June 09, 2008

culture that a struggles even to think beyond 140-character blips

Nick Carr: Is Google making us stupid? | The Open Road - The Business and Politics of Open Source by Matt Asay - CNET News.com

Speaking of Twitter, am I the only one who views it as further evidence of a soundbite culture that struggles even to think beyond 140-character blips?

It's not yet on the Web, but the July issue of The Atlantic has an exceptional and provocative article by Nick Carr, asking "Is Google Making Us Stupid?" It's a riff on Carr's book, The Big Switch (reviewed here), but covers new ground and has me worried. Carr writes:

The human brain is almost infinitely malleable...James Olds, a professor of neuroscience who directs the Krasnow Institute for Advanced Study at George Mason University, says that even the adult mind "is very plastic...The brain...has the ability to reprogram itself on the fly, altering the way it functions."

As we use what the sociologist Daniel Bell has called our "intellectual technologies"--the tools that extend our mental rather than our physical capacities--we inevitably begin to take on the qualities of those technologies.

"Excellent!" you say, "Now I'll be able to retrieve an infinite amount of information, like Google." Maybe. Or maybe our ability to retain and process information will continue to dwindle. Remember books? Those were the things we read before e-mail, Web browsing, and Twitter came on the scene.

Speaking of Twitter, am I the only one who views it as further evidence of a soundbite culture that struggles even to think beyond 140-character blips?

More...

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Sunday, June 08, 2008

Attn: Alana Taylor, You missed the Big Party! Via Reuters 6/6/08


Widow throws party to find place in heaven

PATNA, India (Reuters) - A rich 80-year-old Indian widow has spent
thousands of dollars on a feast for 100,000 people in the hope it would
please the gods and open the doors of heaven for her, local officials
said.

People from surrounding villages and towns were fed lunch over two consecutive days by Phuljharia Kunwar, who lives in the eastern state of Bihar and has no family or relatives.

Kunwar spent $37,500 on the feast. Local officials
More...

Thursday, June 05, 2008

M.P.A.A - Laser-Printers Downloading Indiana Jones



By Brad Stone

A new study from the University of Washington suggests that media industry trade groups are using flawed tactics in their investigations of users who violate copyrights on peer-to-peer file sharing networks.

Those trade groups, including the Motion Picture Association of America (M.P.A.A.) Entertainment Software Association (E.S.A.) and Recording Industry Association of America (R.I.A.A.), send universities and other network operators an increasing number of takedown notices each year, alleging that their intellectual property rights have been violated under the Digital Millennium Copyright Act.

Many universities pass those letters directly on to students without questioning the veracity of the allegations. The R.I.A.A. in particular follows up some of those notices by threatening legal action and forcing alleged file-sharers into a financial settlement.

But the study, released Thursday by Tadayoshi Kohno, an assistant professor, Michael Piatek a graduate student, and Arvind Krishnamurthy, a research assistant professor, all at the University of Washington, argues that perhaps those takedown notices should be viewed more skeptically.

More...

Aiptek Introduces PocketCinema V10 Mini-Projector

At Computex 2008, Aiptek is showing its PocketCinema V10 mini projector.

read more | digg story

Outlook Web Access Corrupts HTML Attachments

Worried about why you're not getting the full content from your Email? If you're in a corporate environment, this may be the reason. Microsoft is protecting you!

By Scott Dunn Windows Secrets

The "Safe HTML" filter in Microsoft's Outlook Web Access for Exchange Server deletes code from HTML attachments without warning.

Microsoft claims the filtering protects users by removing malicious elements, but the deletions can ruin a collaborative project and the "feature" isn't present in any other Microsoft mail products.


Microsoft Exchange stealth-edits your e-mail

If you use Microsoft's Outlook Web Access (OWA) to send someone an HTML file, don't expect them to see any of the file's comments or scripts. The file you receive may look completely normal, but Microsoft has edited the comments from the file along with other material the company considers dangerous.

It gets worse. According to Microsoft Knowledge Base article 899394, OWA may corrupt the structure of the message, remove some advanced functions, and eliminate other harmless content in the message itself or any attachments.

"Even if an e-mail message appears to be unmodified in Outlook 2003, that same e-mail message may be missing content when you view the message in Outlook Web Access," the article states bluntly.

You needn't even view the attachments to have them modified by the service. Merely right-clicking an attachment and saving it to your computer causes the file's code to be stripped. Microsoft calls this feature of OWA "Safe HTML" filtering.

OWA is a component of Microsoft Exchange Server that provides a browser-accessible version of Microsoft Outlook for anyone who needs to access mail, calendar, and contact info remotely.

The filtering is intended to eliminate malicious scripts and "all potentially unsafe content" from the e-mail messages OWA receives, according to the Knowledge Base. However, as the KB article concedes, some "non-malicious content" may be removed in the process.

The feature was introduced with Exchange Server 2003, but remarks on a forum at MSExchange.org indicate that the filtering is still part of Exchange Server 2007. In one post, a user complains that OWA 2007 is removing JavaScript embedded in his HTML attachments.

It's annoying enough to have the JavaScript edited out of your HTML files, but it's difficult to comprehend how HTML comments, which are not executable, could contain malicious content.

HTML comments start with "". They cannot contain the characters "--" or ">". The comments are not visible in a browser unless you view the page source. They can also be seen if you open the file in a word processor or other text or HTML editor.

Such comments allow Web developers to insert instructions, feedback, and other information that may be useful to clients or co-workers. For example, a page's visual designer could use comments to give coding instructions or feedback to the page's HTML coder.

If the intended recipient of a comment receives the file via OWA, the page will look normal in a browser, but its HTML code will have no JavaScript or comments at all. OWA provides no warning of the deletion, so the recipient has no idea that the file ever contained any comments.

At least you'd know something is wrong with the file if the e-mail program blocked or deleted the attachment, popped up a warning, or added its own warning comments to the attachment. Simply editing the attachment without warning can be completely misleading to anyone who isn't aware of this "feature."

Outlook and other e-mail clients automatically block attachments with certain extensions, such as .js for JavaScript. But in these cases, a warning appears in the mail explaining that the attachment has been blocked.

Safe HTML filtering is found only in OWA. Neither the desktop version of Outlook nor Microsoft's other mail products (Windows Live Hotmail online and the downloadable Windows Live Mail) edit the content of messages or their attachments. Consequently, users of OWA have no precedent to prepare them for or warn them about this behavior.

Stealth security does customers a disservice

Why would Microsoft create one version of Outlook that differs so significantly from the others? For that matter, why include this feature in only one of the company's many mail products?

The Microsoft Knowledge Base article states:

"The filtering in Outlook Web Access for Exchange Server 2003 is more rigorous than the filtering in Microsoft Office Outlook 2003. The reason is that the Outlook Web Access browser interface has more security requirements than the Outlook 2003 interface."

Unfortunately, the article does not explain why the OWA security requirements need to be stricter than those for Outlook itself. If the browser-based version of Outlook is inherently riskier than the desktop version, why isn't Safe HTML filtering used in Microsoft's other Web mail products?

No easy way to preserve your HTML files in OWA

The only workaround offered by the KB article is to post files that you don't want corrupted to a shared network resource and then send the recipient a link to that location via e-mail.

An alternative is to compress your HTML files into a .zip file prior to sending them as e-mail attachments; OWA does not edit the contents of compressed files.

Of course, people expect the files they send via e-mail to be delivered in the same condition in which the files were sent. If a file can't be sent for any reason, customers have every right to expect a warning or explanation.

OWA does neither. The service silently edits perfectly safe comments while giving the impression that your e-mail and attachments have arrived in the same state they were sent in.

It's time for Microsoft to provide clear warnings of this behavior as well as an option for turning the "feature" off.