Monday, May 12, 2008

Jack Humphrey - Falling in love with blogging again

May 11, 2008

I feel like a relationship expert this weekend. It seems that we’ve reunited hundreds of people and their blogs in the last week since we launched TrackBoost and Utility Poster.

I had a feeling this might happen. Bloggers often have a love/hate relationship with blogging because of the demands a blog makes on us as writers and “filters” of information.

We love the traffic and having no restrictions to what can be achieved with a popular site. But we hate having to be responsible for putting up great posts day after day. Sometimes you’re into it and sometimes you’re not.

Problem is, people are searching right now to find you on new keywords and through buzz generated about your latest and future posts. Having a blog is like caring for a Great Dane. It must be fed, a lot, to really see growth and to establish authority.

Money for Something

The good part is, unlike a Great Dane, a blog will make you money the more you feed it.

As the web settles into a pure dynamic landscape, where information truly flows, changes, and syndicates itself, we are all collectively realizing that content development and publishing has to be done regularly and done well to compete with others who “seem” to have no trouble at all feeding the beast.

The new users of TrackBoost and Utility Poster are finding that they too can “seem” to be at their computers day and night producing great content. While actually not spending as much time at it as before.

And the beauty of these two tools is that they will only produce bad results if users are bad editors or filters of the information they collect to post. Because we left the human element in the process and didn’t try to make anything close to a spammy information scraper or outdated RSS poster to create great posts, your personal touch and style is left in the process.

A Boy and His Blog: Reunited

This post would normally have taken me at least an hour+ to put together by hand. Going back and forth to all those sites getting the title, URL, snippet, and trackback URL for each and every story is a nightmarish scenario we all know too well.

Of course the research to find all that content is a whole other matter, taking a considerable amount of time the old way. Add another 30 minutes to the task for a reasonable search and review, sifting through many poor or average posts to come up with the gems.

I made the post above in about 25 minutes last night.

One new TrackBoost and Utility Poster owner had this to say:

“Been playing with these tools for a couple of days. They are addictive. Nice work.”

Dean’s last blog post..Make Your Relationships Stronger In The Midst Of Conflict

Addictive? I thought about that for a moment and realized he’s right. I too play with both apps frequently and, consequently, post more often here and on remote blogs because I enjoy it so much.

Enjoy blog posting?

That’s new! But having the right tools makes the job easier as well as making research fun again because all the hurdles to finding and posting good content have been removed, leaving us to focus on the fun parts of blogging: posting great content fast and seeing immediate results as readers comment and submit your posts to social news and other social media sites.

A reader submitted the post above to StumbleUpon last night right after I posted it. I logged on this morning to a nice bump in traffic from that one source (above what I normally get on a Saturday night)!

So much fun, that I even enjoyed putting this post together, word for word, a little more than usual.

1 comments:

The_Mrs said...

Hi there. I just wanted to thank you for stopping by and commenting on my blog 'Dirty Little Secret'. I can relate so much to what you've posted here.

I don't blog to make money, but the ambition to post every day comes and goes and I'm in a spot now, when it goes more than it comes.

Sometimes I guess we just have to have a few good days of ambition kick us squarely in the keister. :)

Thanks again!